This was my experiment:
How would YouTube treat a new video from a channel that has only published about once every two months for the last twelve? How well would the video do if it’s not promoted it on any other social networks?
No Tweets, no Facebook posts, no G+ shares. A silent upload.
Well, unsurprisingly, the video did poorly. I have 7100 subscribers and my video was viewed 64 times in the past five days.
64/7100 = 0.00873, or in other words, less than 1% of my subscribers watched the video.
Okay, so maybe the video didn’t have an interesting enough title or thumbnail to make people click through? Maybe the subject (day in my life for GlobalSoup’s community challenge) wasn’t appealing to my audience? Fine. I’ll accept that. But 1%? My peers consider their videos successes if ≥10% of their subsribers see it. Mine. didn’t. even. reach. 1%.
Encouragingly, of those who did watch, 1/8th left comments, and analytics tells me audience retention was good. I know it’s a small sample size, but hey, in the YouTube world that kind of engagement is fantastic. It seems that my subscribers do want to engage with my videos, if they see them.
That’s where the problem lies. Even my close friends (see above Tweet) are telling me they don’t see my videos .
Experiment successful. Lesson learned.
YouTube as a publisher isn’t friendly, but we have options. Twitter, Tumblr, Facebook, G+, Pinterest - these are all platforms on which to share content with our communities in ways more reliable than YouTube. I appreciate that now more than ever.
tl;dr I made a new vid but didn’t promote it anywhere so it got almost no views. Moral of the story is to cross promote if you ever want people to see yo’ videos.